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Simple, not boring

Too many donation pages suffer from unresponsiveness, clutter, and sometimes unsecure portal issues that deter potential donors. Does yours? We've got some tips to help you create an effective donation page.


Is this mic on?

Earlier this week, I was invited to give a lecture/workshop on social media for nonprofits to undergraduate students at Worcester Polytechnic Institute. These students are working on a variety of music-based charities, facilitated by the university. Enjoy the presentation here!


Monthly email newsletters are one of the best ways to stay connected to your community. With e-newsletters, your organization or charity can share new information, spread your  organization’s mission, and announce events and fundraisers. Sending out e-newsletters is also a great way to grow your community and draw more attention to your organization’s cause. That's all great, right? Here's the tricky part: How do you get recipients to read your email?


It's sitting right in front of you!

With so many social media choices, it can be a challenge to find or create unique content for all of these channels. Sounds like a pretty big undertaking, right? Well, I have great news for you! You already have the content- you just need to figure out how to use it on your social media channels. Do more with less! It’s not about constantly creating new content; promote the content you already have.


Many nonprofits and charitable organizations have strict budget limitations, leaving them unable to fund a fully-customized, interractive, complex website. While bigger doesn't always mean better, a clean, organized, effective website is an invaluable tool in your marketing plan, drawing in donors, involvement from the community, and helping contribute to an overall increase in visibility of your cause.